Birchbox | Hayley Barna & Katia Beauchamp

Founders: Hayley Barna, 27; Katia Beauchamp, 28

Company: Birchbox

Year founded: 2010

Location: New York

2010 Revenue: Undisclosed

2011 Projected Revenue: $7 million

Employees: 25



Twitter: @birchbox

What if everyone had a friend who was a beauty editor—someone to sort through the gazillion products and tell you not just what’s best, but what's best for you and how to use it?

That was the inspiration for, a company that sends four to five deluxe, curated samples to members, who pay $10 per month and can, of course, buy full-size version of any products they like. Subscriptions and product sales will earn the company over $7 million in revenue this year. read more