Founders: Jordan Goldman, 27
Year founded: 2008
Location: New York
2010 Revenue: Undisclosed
2011 Projected Revenue: Undisclosed
Searching for the right college can be stressful, frustrating, and expensive. All those overnight visits; all those hours in the car with mom and dad; all that time spent with the odious Fiske Guide. Jordan Goldman had been there and done that, and the experience left him with a burning desire to make the process easier for future high school graduates.