The Shirt by Rochelle Behrens
Rochelle Behrens

Founder: Rochelle Behrens, 28

Company: The Shirt

Year founded: 2008

Location: Washington, DC

2010 Revenue: Undisclosed

2011 Projected Revenue: $1 million

Employees: 1

Website: The-Shirt.com

Facebook: Facebook.com/The-Shirt-by-Rochelle-Behrens

Twitter: @TheShirtByRB

When Rochelle Behrens was a lobbyist for a Washington, D.C., public affairs firm, she'd pin her conservative button-down shirts from the inside so they wouldn't gap at the chest. "I was pinning my shirt before work one morning and it was hole poked and wrinkled and I had a flash of inspiration," she recalls. That aha moment gave birth to The Shirt, which has a hidden placket and buttons that prevent "gapage."
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