Founder: Rochelle Behrens, 28
Company: The Shirt
Year founded: 2008
Location: Washington, DC
2010 Revenue: Undisclosed
2011 Projected Revenue: $1 million
Employees: 1
Website: The-Shirt.com
Facebook: Facebook.com/The-Shirt-by-Rochelle-Behrens
Twitter: @TheShirtByRB
When Rochelle Behrens was a lobbyist for a Washington, D.C., public affairs firm, she'd pin her conservative button-down shirts from the inside so they wouldn't gap at the chest. "I was pinning my shirt before work one morning and it was hole poked and wrinkled and I had a flash of inspiration," she recalls. That aha moment gave birth to The Shirt, which has a hidden placket and buttons that prevent "gapage."
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