inDinero | Andy Su & Jessica Mah

Name: Jessica Mah, 21; Andy Su, 20

Company: inDinero

Year founded: 2009

Location: San Francisco

2010 Revenue: Undisclosed

2011 Projected Revenue: Undisclosed

Employees: 7

Website: inDinero.com

Facebook: Facebook.com/inDinerocom

Twitter: @indinero

This year Jessica Mah, CEO of inDinero, a maker of online money-management tools for small businesses, moved her company into a new office on the 9th floor of a downtown San Francisco high rise. She fired an employee, and hired a customer service manager. She sometimes worked 80 hours a week and ate dinner her office. And this year Mah, for the first time in her life, legally drank alcohol. read more