Founders: Jared Hecht, 24, Steve Martocci, 29
Year founded: 2010
Location: New York
2010 Revenue: Undisclosed
2011 Projected Revenue: Undisclosed
Last May, Jared Hecht's fiancé was heading to a music festival in Colorado and complaining that she and her friends had no reliable way to stay in touch with each other while there. Hitting "reply all" to emails was cumbersome and not everyone in her group had a smart phone. Even if they did, they couldn't count on a data connection. Hecht called his friend, software engineer Steve Martocci, and asked for help.