Founder: Matthew Corrin, 29
Year founded: 2005
2010 Revenue: Undisclosed
2011 Projected Revenue: $50 million
Matthew Corrin's aha moment came one afternoon six years ago in a Midtown Manhattan deli. He was 23. He was hungry. And he was sick of eating in greasy delis like this one.
"I thought the service, the branding, and the food was lackluster," he recalls. "I wanted a better alternative."