Alexa Andrzejewski returned to San Francisco from a vacation to Japan with an idea: a field guide to global food. To learn about bootstrapping her book project, she joined Women 2.0 and started aggressively networking, talking about her plan to catalog restaurant dishes. Tech start-up veteran programmer Ted Grubb met her at a happy hour at Adaptive Path, where Andrzejewski was a consultant, and advised she steer her 20th-Century project into the smartphone era.
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